Words Matter

I've lodged a complaint with TVNZ about the use of the term "euthanasia" to describe the End of Life Choice Bill.
I believe the use of the word contravenes three broadcasting standards:
1. Balance:
The word "Euthanasia" is universally and deliberately used by opponents to the Bill and is offensive to those who support it. It is emotively loaded with visions of shooting a sick  horse. No alternative word was used at any time on at least two formal programmes on TVNZ a couple of weeks ago.
2. Accuracy:
The word is simply not accurate to describe the Bill. In fact the word doesn't appear once in the Bill.
3.  Fairness: 
Because the word is used, deliberately and incorrectly, by the opponents of the Bill its use in the public media in respect of the Bill is demonstrably and obvious unfair to the Bill and the 70% of the population who support the general principles. It is pejorative and  judgmental.

UPDATE 15 Feb 2018
PS While I was away TVNZ took  six or eight pages to tell me I was wrong on all counts. But I sense that part of the issue has at least been reconsidered. I hope that helps.