Tuesday, June 21, 2011

Tai Tokerau - or?

It's the Tai Tokerau by-election this weekend so the name comes up quite a bit. In a few minutes of TV this morning I heard the Maori name of the region where I live seriously mis-pronounced on every occasion it was spoken by five different people.
I guess I don't want to join a protest march over it, and I realise we don't pronounce Paris the way the French do. And Tai Tokerau isn't in the list of 100 Maori words every Kiwi should know.
But we live in the land of Te Reo. Is it too much trouble for broadcasters and Parliamentarians to get to grips with the very simple rules of pronunciation of an important Maori noun in the context of a Maori election?
Language is part of what makes a people what they are. Language can be a way of respecting what other people are. That didn't happen this morning...

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